En dedans Type for Giselle New Ballet
Booklet/Motion Posters/Variable Experimental Typeface5.5in*8.5in print
En dedans typeface is made for applications for Giselle new ballet branding. The typeface is inspired from Chinese characters’ rule of forming a matts pattern of squares and patterns of ballet footwork. Alphabet doesn’t follow the Latin typography formation. Instead of having a baseline, uneven negative space, and rags, square character follows a strict pattern made from a tangential circle, encouraging smooth ligatures and diverse visual depth.
![overview of alphabet 0-1 and period](https://freight.cargo.site/t/original/i/3c9a5e2e1b55506ff332a4ab27f955f27f96c847f864cef6ffc68c6c5e21ab1d/typefacelayout.png)
![variable type poster showcase](https://freight.cargo.site/t/original/i/fafef3a92c2134910cd04465caa321fdb73e9c26ecb4d5e9c7ebd868e4e9bab1/ezgif.com-video-to-gif-1.gif)
En dedans means inward in ballet, usually anticlockwise. It implies the direction of turning. This light feeling typeface is formed by the movement system of a foot during ballet practice. This typeface visualizes the tracing and pattern of footwork in En dedans direction abstractly. The strict system is indicated with a systematic formation of the typefaces, which is based on a combinations of a tangent circle.
![the systematic formations of a tangent circle](https://freight.cargo.site/t/original/i/fb398285c83ff6a00d8991e231699a3bc6c1c6f2d25b323503a4ad9a33239b5d/base.gif)
![alphabet a-z](https://freight.cargo.site/t/original/i/709814e9ae3dfc025fd1b9a478a4801a0b16be31e076482bc7a6f719871d4f7d/alphabet.gif)
Three lines of text besides the typeface pattern stands for the number in the alphabet, a ballet term that starts with this letter, and the position on stage, which is the corespondent formation that this letter is based on. (BR=bottom right, TL=top left)
![](https://freight.cargo.site/t/original/i/1c7ef2ed8681ecdff69fb6bf3f38fb69e82dfd44dfa36ec5cbc07a1be8ab3146/--1.jpg)
![](https://freight.cargo.site/t/original/i/818dec2f4a17930ad8ff48a70ba01726b6855fe29fc3d2fd6e11ffecbd230e48/-.jpg)
![](https://freight.cargo.site/t/original/i/66938aca7e5f4560e674418249a363507dce6662394d51a52e2d2399ac89f4a5/--6.jpg)
![](https://freight.cargo.site/t/original/i/02fc6c9a66f9615030d86b6b2a544bb8dbaa53577832913a6e679532d03e49b7/--3.jpg)
![](https://freight.cargo.site/t/original/i/3d85a40343e06c07e2999a663293a1326e40ff36fcd71cf265a289c0d2931297/--4.jpg)
From a-z, symbol, and 0-9, the weight of this experimental typeface can be manipulated. This typeface is specifically made for theater and performance uses, such as playbill, banner, and posters applications for a upcoming Giselle ballet performance. Two versions of booklets are printed to illustrate and apply variable weight. The specific color choice is to mimic illumination for a better clarity inside dark theaters.
![](https://freight.cargo.site/t/original/i/a4dcc156049f9bb99a17e21e96b91ab95d7496a28320e9ff02ced791c2459596/ezgif.com-video-to-gif.gif)
![](https://freight.cargo.site/t/original/i/dc9936cf6f26278fe10354684880f1754fd73cffc68372b6ed79b5751a5f9e08/motionposterwhite.gif)
![](https://freight.cargo.site/t/original/i/0599354f7692ea85dba3575c5e409755970eb011f1935ec3120a3b29ec09fa3e/mockup-triple.jpg)
The Giselle interactive motion poster has a print version to grant a sense of dynamic movement even on paper, and the digital poster emphasizes smooth manipulation ability of the typeface.
![back cover: giselle new ballet on Sep.24](https://freight.cargo.site/t/original/i/bf15eeafbe9b5b6e65908a0ebc53560f0365f2c8bda95a29a26467d25a83d327/--5.jpg)